Saturday, October 15, 2011

Austin LifeCare Advertising in 6th Street Bars Now

I've got to hand it to Austin LifeCare: first they came out with a truly hilarious series of abstinence PSAs and now they've taken out an ad for their crisis pregnancy center on a large LCD screen at the Chuggin' Monkey, a bar firmly wrapped up in 6th Street's Jello Shot Curtain.

Maybe there was a mix up or something, because the ad on the small LCD screen in the ladies room was for Austin's best drunk-dial DUI defense lawfirm, 777-7777. You might think that the gender neutral DUI ad would be a better fit for over the bar placement and the OMG YOU SLUT YOU'RE PREGNANT AREN'T YOU ad would resonate with its audience more in the fucking ladies room.

Of course, advertising to women who have an (un)planned parenthood (I see what you're doing there, ALC! Cute!) IN A BAR seems like maybe a bad idea. Either the ladies are already pregnant and, um, they're drinking IN A BAR or they're about to do something that might make them pregnant and instead of, say, a billboard encouraging them to USE A CONDOM FOR CHRISSAKES SERIOUSLY IT'S NOT HARD Austin LifeCare is suggesting they save the number so they can call it later when they inevitably wind up pregnant.

So, ladies, have some Jell-O shots, drive home drunk, get a DUI, have unprotected sex, get pregnant, call Austin LifeCare. You have options! There is hope! They care about your life*! You're not alone! Need to talk? Call them! They've got a great sense of humor.

*the "life" you are carrying inside you, that is. Offer expires after birth.

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